Well let’s just simplify this question. Why not if you do all things correctly and follow the exact procedure for your blogging? Blogging is simply writing articles or contents on any topic that you choose as per your interest and publishing them in your website targeting your potential customers. So blogging is quite a lot effective tool for the sales you make through your website and make money online. If you don't want to sell anything, but have something to share publicly, then also blogging will be effective tool to make money online because you can also earn by placing advertisements of services like Google Adsense within your website and earn from your visitors view or click on those ads without selling anything or recruiting anyone. So, blogging has definitely a versatile ways to make money online.
As we all know that search engine ranking is one of the major parts of online business. Your success highly depends on what ranking you get in search engines like Google, Yahoo, Bing etc. Highest the ranking means large number of traffic to your website and huge possibilities of sales through your recommendations and links as well as advertisements revenues.
Page 1, Position 1 On Google Search!
Excited to know how to get first page in Google and that is also in short span of time?
Sounds interesting huh?
Well anything is possible if you try hard. But not that easy one. You have to work hard and have patience to get the overwhelming result. Google really takes quite some time to notice your website. When you get your own website, you need to blog and blog to prove that you are really a deserving candidate. Actually Google is quite judgmental and analytic when it comes to indexing in their pages. Actually you have to follow the right methods and should have determination to get Google eye in your website.
At the beginning of your online work it just seems reasonable to use free domain but you need to have your own private domain to upgrade your online business. In this article, we are going to highlight on some major reasons that why you should have your own domain.
1. When you have your own domain, it will help your website to rank better in search engines. It’s not that it is the ultimate factor for ranking but it can improve your ranking in online business step by step.
2. You know the fact that your domain is the identity of your online affiliate business. As you are in online business which is specifically related with promotion and sales, private domain is more important as to make your viewers memorize your website and built trust in you that you can be their first choice. If you don’t have your own private domain, then how can people be assured of your website? Trust and goodwill is something that brings success to your business.
Many think there are too much difference between rich, poor people, but the only difference is one idea and the way of thinking that the rich people follow, but other two do not and that is what makes all the differences.
You must know that most of the rich people at some point of time were poor, but now they are rich. If they can achieve it, why you can't, what makes you back from them? Actually it’s so simple idea and way of thinking, but so important that when you finally understand it, will change your life forever.
We are going to open your eyes and show you exactly what we mean so that you can find out how rich people become rich, the poor people get more poorer, and the middle class hang in their own class. It’s not about what rich people do, but what they think and what they buy, the things only rich people buy.
You can find out many posts in our website which explain how to build website online. So, in this post, we are only going to talk about the quickest and easiest way to create a website so that building websites for beginners will be easy and for expert will be time saving. Not only that, in this post you will also find out how to create website without coding and HTML knowledge, obviously the easiest way means the way to create a website business without any technical knowledge, right?
Are you tired of scams? Want to find out how to avoid the scams or how to find out if something is a scam? Then you are in the right place because here we are going to reveal you some points which will help you to identify the scams, specially help you to spot work home scam. These days there are so many work home companies turning into scam. So, we hope our this post will help you to find out how to spot a online scam.
Have you ever encountered with any email fraud scams such as claiming you have won a big lottery from the big companies like Google, FIFA or your email has been chosen to be the lucky one to get millions of dollars or some rich folks want to secretly give you millions of dollars or some stranger is ready to invest on your business or some rich folk deposited huge amount of money in the bank and died and no one is there to claim his/her money and your surname matches with that rich folk so you can be represent as his/her family heir/inheritor for claim and the one who send you email can help you on that and so on? If so, then you are in the targeted zone of the spammer. Those emails are not other than the phishing fraud scam emails whose only intention is to make you excited by showing the large amount of money so that they can lure you into their scam to get your personal details such as bank accounts, passports, credit cards etc. So, we strongly suggest you to never ever provide any information to those scammers. Actually if you get those kinds of emails, you should never reply them and you should never click any links within such emails. We are going to provide more information on these types scam emails with examples and the way to report them within this post.
A Pyramid scheme is an illegal business model which looks like MLM (Multi Level Marketing) business model, but is more focused to recruit the people than selling the products. Most of the Pyramid Schemes sell affiliate membership instead of selling the real products. A Pyramid Scheme always lure the people by offering unexpected ROI on their investment amount but, the fact is that it operates by paying old members by using the money invested by the new members, completely illegal and even can't sustain for long run because the ability to recruit the new members will be dry up sooner or later and the market for that company to get new members will be saturated and the whole system start to backfire and ultimately collapse. Many confused MLM with Pyramid Scheme and also Pyramid Scheme with Ponzi Scheme, however here, we are going to provide you the exact difference between Ponzi Scheme and Pyramid Scheme and also the difference between MLM and Pyramid Scheme.
In simple word, WordPress is one of the popular website creation tool which provides easy platform for anyone to manage and create a website and start their own blogs. In another word, WordPress is one of the most powerful blogging platform, free and open source content management system (CMS) based on PHP and MySQL where digital content such as texts, images, videos can be modified and published.
WordPress provides very easy to use front-end interface so that the user with limited expertise also can add, remove and modify the digital content of the website using WordPress themes. So, we can categorize WordPress as a blog software, content management system as well as content management framework. WordPress has been used by many top websites and it has become one of the top content management system. Other similar kinds of website creation tools are Joomla, Drupal and Jimdo. Actually Jimdo seems to be getting much more popular day by day because the user interface provided by Jimdo is much more easy to use than any other website creation tools, even more easy than WordPress.
MLM (Multi Level Marketing) is a strategy which several companies are using to sell their products by giving incentives to their distributors when they can recruit more new distributors as their downline to sell their products and in the same time all those distributors can also make money by selling their products direct to the customers. These kind of MLM companies main focus is to sell their products. When distributors make the direct sales, they will get certain commission according to the sales volume and also get commission according to the sales volume of their recruited distributors. Many MLM companies provides opportunity to earn commissions from multi level downlines, means if you recruit some distributors and those distributors recruit other distributors, then also you can earn commission from the sales of your those third level distributors which your recruited distributors have recruited. Like these, some MLM companies even offers to earn commissions from several multi level downlines, means upto 5-10 levels. The main benefit that companies can get from this kind of MLM strategy is the more sales of their products. However, people often get confused between MLM and Pyramid Scheme about which we have explained in detail later in this post.
Before we begin with this post, we want to make it clear that this post is only for those who already have idea about what is keyword research and its benefits, how to do the keyword research, how to find keywords for a website and so on. If you doesn't know what is Keyword Research, or how to do the Keyword Research or how to find best SEO keywords, then first of all we suggest you to view our other posts by clicking the respective links as below.
1. What is Keyword Research? How to do Keyword Research?
2. Why Keyword Research is Important?
3. Which one is the best Keyword Research Tool and how to do the Keyword Reserach using that tool.
4. How to find out Best SEO keywords?
So, now may be you are thinking if those answers have been already provided in those posts, then what we are going to discuss in this post. Well, this post is just about another perspective on buyer keywords, specially focusing on buyer keywords and the way to evaluate them. After all the ultimate goal of keyword research is to make money, and if some keywords can directly provide us some buyers, won't be that grateful? Well, we are here talking about how to find those buyers keywords.
Are you looking to find out what is a PTC site and how it works? If so, then you are absolutely in the right place because here, we are not only providing the definition of PTC, but also providing the name of top PTC sites that pay to their every members and are established from very long time. Not only that, we are also providing the name of top online work company which is not a PTC site, but is one of the best solution to make money online on regular basis. OK, now first of all let's find out what is PTC site and what is the best PTC site.
Are you searching for how and where to buy articles/contents for your website to boost your online business or for any other purposes? If so, then you are absolutely in the right place because here we are providing you the best option to buy any kind of articles. The answer for your query: "how to buy article online?" is here or let's say here is the guide for you for buying blog content or articles for any purposes.
Here in this post, we are providing you the name of some of the top websites where you can buy content online, articles and blog posts.
Before we begin with what is Niche Marketing about and what is Niche Marketing strategy, first of all we like to explain what is Niche. Niche means the subject of your interest in general term, and according to the online business point of view, Niche is the subject of your interest in which you have lots of knowledge so that you can write several contents/articles or create several videos related with that niche. Now may be you want to know what is Niche Market or let's say what is Niche Marketing about. Niche Market or also known as Niche Marketing is the process of marketing your own subject of interest by creating blog or posting articles/contents in other websites and optimizing it with search engines like Google, Yahoo, Bing etc. so that your content will be viewed by only those who are searching in search pages like Google, Yahoo, Bing, etc. about the subject related with your content/article/video, means showing your content only to those who are already interested in it.
Content Marketing is a platform which involves creating high quality contents in written, video or audio format and distributing that to the relevant people who are willing to get or searching for those kinds of contents, means showing the contents to those only who are already interested in the subject matter of those contents.
Actually, if you are viewing any blog posts, TV shows, movies, YouTube videos etc., then you are viewing contents no matter what they have shown. However, if you view those videos, TV shows, movies, blog post only after you search those according to your interest using search engines like Google, Yahoo, Bing, etc., then that is the outcome content marketing. In another word, content marketing is the process of creating high quality content to inform and engage the audience who are actually interested to those subject matter of contents, means showing contents to only relevant people.
In this post we are going to talk about what is the available best legit ways to make money online fast and easy so that we don't have to risk anything and can make a sustainable business from which we can earn income for our lifetime on regular basis. We know there are some sites which offers more easy ways to earn money than what we are describing here. But remember, those kind of sites will not sustain for long run such as HYIP, PTC, Revenue Shares etc. Those kind of sites offers easy way to earn money like just investing $100 and get back $150 for doing very simple work or even without doing any work. But, those kind of sites can't be sustain for long run and can be collapse and stop paying anytime, even just after you invest money into those sites. So, when we are saying easy way to earn money online, we are not saying that much easy, but we are explaining the most easy way to earn money online comparing with every available long term sustainable legit businesses.
Wealthy Affiliate (WA) is a site founded by two online marketers Kyle and Carson in 2005. It is an online community membership site which becomes the number one community for creating and growing a successful online business. Wealthy Affiliate provides both training to be expert in various kind of online businesses as well as also provides the opportunity to earn money from it. Once you take all the lessons of Wealthy Affiliate, you can be expert in lots of online business sector, such as you will be expert to make a website in your own subject of interest and earn money from that, you will learn the expert skills to earn from reputed companies like eBay, Amazon, Google Adsense as well as you will learn the expert skills to make referrals in any kind of online businesses. Once you take the full training in Wealthy Affiliate, you will not only earn from Wealthy Affiliate, but from almost all kind of legit online businesses. Wealthy Affiliate also provides the domain hosting and sale services. We have explained in more details about Wealthy Affiliate within our Wealthy Affiliate review page which you can find by clicking this link:- newsonlineincome.com/wealthy-affiliate-review/
However, here within this post, now we are going to discuss about how to earn credits and cash both as a free as well as a paid member from Wealthy Affiliate. However, if you have already decided to join Wealthy Affiliate, then you can click this link in order to join Wealthy Affiliate:- http: // wealthyaffiliate. com/
If you are really thinking about making online career in Affiliate Marketing business and searching for how to learn affiliate marketing online, which are the best affiliate marketing programs for free, where to get started, then you are in the right platform. Our major concern is to show you the right path and guide you to choose right options available in the online market and provide you the best way to get affiliate marketing training for free to learn at least basics of affiliate marketing.
So, then how to start affiliate marketing business for free? How to market online for free?
How long does it take to make money with a blog? A month or a two or a year or even more than that!!!
Yes it is true. You can make money through blogging as quickly as you adopt the correct approaches and techniques. Blogging could be easier but monetizing it could be more complicated if you could not find the right course of action. So, in what time you start earnings from your blogging completely depends upon your course of action - how you blend the blogging and sales strategies!!!
Think over if your blogging are not working. What’s wrong going on? Why they are not happening?
There are many scams out there which claims you can become rich overnight. However, it doesn’t mean you can’t earn money fast and easy. We know that you are here because you are searching the quick and easy ways to make money online. The most genuine and the quickest way to make money online is blogging. Yep, it may sound blogging is difficult, but it is not if you join the program like Wealthy Affiliate where you can learn A-Z about blogging plus about all strategies to succeed from any genuine online businesses. The more you learn from Wealthy Affiliate, more fast and easy you can make money. You can find our detail review on Wealthy Affiliate and the link to join it by clicking this link:- newsonlineincome.com/wealthy-affiliate-review-no-1-work/
Before we explain how do you start a blog and how to earn money from a blog and increase revenue by increasing number of blogs, first of all let's find out what is blogging.
Blogging is a general term used for your published material. In layman word, blogging is simply publishing your writing like articles, contents, and comments or anything online through the media like websites, social media sites etc.
It’s not secret anymore that blogging content is the most powerful tool for online marketing nowadays. Creating a website and blogging contents as much as possible, this is what most of the expert online business professionals and affiliate marketers are doing. And in reality it is actually working for them. They are converting the contents into money by so far.
OK, now let's find out how to make money from a blog.
Keyword research is important simply because you need to identify your potential target market which is one of the major factors of not only online affiliate businesses, but of all types of online businesses. Without knowing what to promote or sell and where to promote or sell, how could you produce the results? You can be successful to sell something or make affiliates/referrals online only if you can promote your product to the target group and the keyword research is one of the best way to drive all those targeted group to your content. More accurately, keyword research is finding out the keyword phrases which are using by your target group in search engines like Google, Yahoo, Bing etc. to find out the information about particular products or companies which they are seeking for.
We don't think that you need plenty of affiliate marketing coaches to be successful from any online business related with affiliate marketing. If you get the right affiliate marketing coaching, training, step by step guide from just one professional and genuine affiliate marketing coach, then you can succeed from almost any kind of online work companies because more than 99% online businesses are related with affiliate marketing.
So, where can you find such kind of affiliate marketing coach?
This article is little bit lengthy to describe about what is keyword research, how much important it is, which is the best keyword tool available in the market and why our chosen competitive keyword research tool is one of the top keyword tools, a complete keyword tools analysis. However, if you don't want to know all those stuffs and directly want to do the keyword research using top keyword tool in the market, then you can do it completely free just right now by simply typing the keywords that you want to research in the Jaaxy search bar as below. Once you do that, it will direct you to the page where you have to provide your name and email address, that's all and then you will get all the information that you need such as competition, traffic numbers, quality score, SEO power of your keyword as well as the suggestion for the relevant best keywords for your particular keyword and that is also within 1-2 minutes. So, do your keyword research right now completely free of cost by simply typing the keywords in the search bar below or clicking the Jaaxy link as below:-
Keyword tools analysis, Google ranking, webpage traffic, online money making, best keywords SEO…blab bla bla!!! How many times and moreover why we have been using these words in our articles repeatedly? Well the answer is quite simple, to make you focus on the sales of your products or promotion of your affiliate links so that you can grab more opportunities to make money online.
Having said that, what we once again urge that making money online would not be your cup of tea if you will not focus on your promotions or sales!!!
After determining the market and then product to offer to that market, you need to write contents about that product/company/site to blog on your webpage to enhance the sales. Here is where most of the Affiliate Marketer, especially starters, go wrong by not choosing the correct keyword for their content. We have been constantly telling you to focus on such keyword phrases that could eventually drag high search engine traffic to your webpage, but are very easy to compete.
Let’s ask you something, if affiliate marketing is not profitable then why so many people are digging their nose in this. Why the competition is so high these days? It’s simply because they see a lot of money in this business. As a matter of fact affiliate marketing is something in which you can make huge money and even without much investment. We know you may have three queries in your mind:-
1. Is affiliate marketing over saturated already due to the lots of competition on the internet?
2. Is affiliate marketing worth the effort?
3. Is affiliate marketing still profitable?
Yes, it is saturated for those people who have failed to earn from it because they don't know what they are doing and only following the Gurus who actually want to make money from them instead of teaching them the real strategy to earn form it. Which means for those who had find out the real strategy, they had earn much more from it. So, from this post we are here going to reveal you the best way to learn the best strategy that works for affiliate marketing and you can earn from it.
Do you want to know how does Affiliate Marketing Online Work? If yes, then you are absolutely in right place.
Many of our researches reveal that Affiliate Marketing could be one easy job when learnt thoroughly. We can figure out so many Affiliate Marketers who are getting huge success with nothing but their passion and hardworking in terms of sustainable growth and consistency in their earnings.
If you are really getting all things right, then you can make a money with Affiliate Marketing lot more than that which can be beyond your imagination. So, doing it right way, we mean doing it with right approaches definitely leads you to huge success in affiliate marketing business. People usually get stuck with inappropriate methodologies which ultimately drive them nowhere but in doubt if it could really work for them or if they really could make a money with it? And this happens not only to beginners but also to them who are already in the race.
The relevant answer for this question is NO, it is not. Affiliate Marketing is something which really depends upon the strategies and business model you choose for yourself. So, if you go through right approaches, it’s not hard in the sense of achieving success but if you go wrong, the whole scenario will be adverse. This is what actually happening in the affiliate marketing business. So, instead of thinking why is Affiliate Marketing so hard, lets find out the key to play this game.
Is Paypal Scam? The straight answer is NO. But sometimes the way they handle disputes and change the rules, it makes them look like a scam although their intention is good and they are doing that only to protect their client, but the problem is sometime they become over protective. Also there are some scammers who try to hack the Paypal account and scam people. Our this post is to make you well aware of some negative sides of Paypal. However, we don't mean Paypal is bad. Actually we recommend everyone to use Paypal, but through this post we want to make you well aware of the consequences working with Paypal so that you can work safely with Paypal and also become well aware of other Paypal scams, Paypal scam emails, Paypal scam works which is actually not by Paypal itself, but from the other hackers who try to hack your Paypal account.
Are you here because you are interested in Blogging but not sure how much money can you make by blog and what is the best strategy for that? Do you know top earning blog sites are earning more than $5 million per year? Do you know you can also make one of those top blogging site? OK, lets find out how much money can you make from blogging and for that what is the best strategy.
Is Affiliate Marketing Dead? No, Never! unless you don't know what is Affiliate Marketing Online and how to make profit from Affiliate Marketing. So, may be now you are thinking if it is still not dead, then is Affiliate Marketing Profitable until now? Answer is Yes and it will be always. Here we have described in detail the unique way to be expert in Affiliate Marketing field.
Are you looking to find out How to Avoid Affiliate Marketing Scams? If so, then you are in right place.
We wonder how the Affiliate Marketers get victimized by some scam site during their Affiliate Marketing job despite the fact that there are availability of adequate information in just their finger tips, we mean Google search, Bing search etc. Tracking out the scam sites is not a tough job these days as many researches, reviews or experiences, multiple sources like articles, videos, and discussion forums are available in the internet world. But also, there are both negative and positive reviews of same sites which make us more confuse. Do we really bother what those reviews sites are actually up to? It seems some reviews sites really cannot figure out the legitimacy or they are just giving a try till their so called legitimate site turns into a scam. Does it really worth anything except wasting time and very often money as well?
This article is based on our several experiments after receiving countable number of queries on the impact of Social Media for websites.
Does social media help drive traffic to your Website and will it effect on Website Ranking in Google?
People are really concerned if it could really work or not? And your concern is apparently our concern. So, let’s clarify it.
If you are looking for Wealthy Affiliate Discount offer, then you are in right place. However, before we talk about our Wealthy Affiliate discount offer, first of all we want to highlights the benefits of joining Wealthy Affiliate.
If you are planning to make your living from online business, then Wealthy Affiliate, most probably could be the best platform for you. Surprised, why we are so sure about this? Well, we have demonstrated huge success stories in Wealthy Affiliate which you can view by clicking HERE. Besides, we have found Wealthy Affiliate as the best online affiliate marketing mentor. You can also view our review on Wealthy Affiliate by clicking HERE. Just by following step by step procedure as guided by Wealthy Affiliate, one can get unbelievable success in the affiliate marketing business.
What you need for success in online money making industry?
Online Affiliate Marketing, this terminology is very popular in online business market which simply explains the basic concept by itself. As a beginner you must be eager to know what is affiliate marketing and how does it work.
In layman term, it is simply advertising of certain product or service using online platform to obtain its sales and getting commission in return of that sale. More precisely, when you promote or refer some product using online tools to sell it and make commission out of its sales.
Interested in make money online? And you know if you blog your own content and get huge traffic then your earning will be more fascinating. But confused what could be your blogging content, right? Here we are going to help you to figure out what exactly could be your subject matter for the blogging content. And for newcomers or starters, it’s even harder to find out what to blog about to make money online? Well, the answer is as simple, you can blog anything, yes anything from daily walks of lives or anything from the universe.
We often find many people who want to work online basically got stuck in the confusions like how to start their work as Online Affiliate Marketer or what could be the best platform to get started, will that be working for me, what could be my investment if needed? Well we are glad to share some of our experience through this article to resolve your concerns. There are many such websites who guarantee to master you in Affiliate Marketing and some of them are eventually good at it as well in return of your healthy investment. Some of them are little off your head and some are down. Well, we understand what could be your expectations? Easy guidance with reasonable or can say affordable price as well as free!!! Quality service with appetizing feast!!! Sounds Interesting, Yes “Wealthy Affiliate” is the best platform which fulfill your all those desires. Even our this website is one of the product of Wealthy Affiliate.
You can find our detail review on Wealthy Affiliate by clicking following link:-
Following are our Wealthy Affiliate Marketing Success Stories of recent 3 months with screenshots of our Paypal account (our Payment proofs of Wealthy Affiliate) which we have earned from different companies as well as from Wealthy Affiliate only by following and applying what we have learned in Wealthy Affiliate.
We have always tried to help and guide our viewers on how to get higher ranking and huge traffic in Google page. Highly searched keywords being your topic for the content with better blogging content that can be guidance for resolving the problems or the query of the viewers is the key to get traffic and higher ranking in Google. This will also help in getting Free SEO Backlinks for your website which will eventually raise your Google rank. Before writing anything you must keep few things in your mind to make your content well-liked by viewers and those are:
Before we explain about "how to earn money online without investment", we will like to inform you that it is not easy to earn money online without investment. However, it is 100% possible to earn money online without investment if you work hard in proper way. We know that you have found many sites claiming that you can join free, work free and can earn without investment very easily. But all those sites are either scam or even if they are legit, you need to invest in them later. However, there is still one way to earn money online without investment.
This is our urgent blog post in order to warn everyone that there is one message circulating the internet through emails and facebook comment section claiming that
"Facebook has now released a “Work From Home Program”. This is totally lie. Facebook
has not released any Work from Home program.
As we mentioned earlier in other articles also, today is the world of internet. Everything can be found within it and the world seems to be compacted. It facilitates Globalization and Globalization unites the people from different path of life under one roof. In view of this, trade and transactions has also increased tremendously. The new concepts of advertisements and publicites thrown in websites help businesses multiply their trade and traffic immensely throughout the world. It’s just a matter of ideas and devotion you need to put on. The necessity of website for the growth and enlargement of any business has now become one of the major thumb rules in present context. If your business not follows this rule, you will be missing out great deal of money.
Keyword Research is the research carried out to find what could be the best keywords for your article or content that will help to get higher Ranking in Search Engine’s search results.
If website don’t have traffic, then that is of no value. Website or any web pages are opened targeting maximum traffic. And this could be possible only if have maximum visitors in website or web pages.
Google Ranking is the ranking of websites to appear for particular keywords in Google page.
If you search some keywords in Google, then it gives you 1000s of results. You will see there are many pages and many websites appear for your search queries. Most of us will click on those websites which come in 1st position or in 1st page. If we didn’t find
Do you want to know about "How to sell Stuff Online"? If so then you are in right place. Read this all article to learn the best way to Promote and Sell Products online. After reading this article and other other articles linked with this article, you will have full idea about what you have to do in order to promote and sell your own product online or products from other companies.
We think your big questions are:-
"How I sell my own product online?"
"I don't have my own product, What I sell then?"
"What kind of product from other companies can I sell?"
"Which companies are best to get commissions from selling products online?"
"Where is the best place to learn about selling stuffs online?"
We said today’s world is computer world but more than that, we can say today’s world is internet world. How can a modernized civilization survive without internet? Now this is a big question whether the world can go on without the internet system or not? Well, we can assume the possibility is unfounded. Every aspect of human life is now related with internet. The world in itself
Binary Options, Forex and Trading sites like Empire Option, BigOption, Etoro, NRGBinary, Instaforex, Plus500, XM etc. are totally Gambling Sites from our point of view. So, are they scams? We don't mean that they are scams because they pay the members as per their terms and conditions. Whoever wins the money in their Binary option games, they pay money as usual like all casino does. But they are definitely not a work home programs.
Information is Power.
We use to say knowledge is power and we get knowledge of anything through information. So, we can also say information is power. If you have information, you can win the battle and be a leader. Information
Today, August 17, 2014, Sunday. We have launch our new feature - News Online Income Blog - The Blog Page which also presents the Breaking News Page related with Online Work Home Business. The motto of