Content Marketing is a platform which involves creating high quality contents in written, video or audio format and distributing that to the relevant people who are willing to get or searching for those kinds of contents, means showing the contents to those only who are already interested in the subject matter of those contents.
Actually, if you are viewing any blog posts, TV shows, movies, YouTube videos etc., then you are viewing contents no matter what they have shown. However, if you view those videos, TV shows, movies, blog post only after you search those according to your interest using search engines like Google, Yahoo, Bing, etc., then that is the outcome content marketing. In another word, content marketing is the process of creating high quality content to inform and engage the audience who are actually interested to those subject matter of contents, means showing contents to only relevant people.
For example, when someone want to buy something, then those buyers will search the contents on the web related with the products which they want to buy and will try to find the answers related to the products which they are looking for. When those buyers searching for the information, if your content is related to what those buyers are looking for, search engines like Google, Yahoo, Bing, etc. will show your content to them. So, those buyers will get answers from your content and will buy the products through the link that you have provided through that content. So, like this showing content to only relevant people is known as content marketing. If you are not selling anything and your content is related to some news or entertainment or something else, then also you can earn the benefit by placing advertisements in those contents and when the visitors who are looking for those contents land in your content page, then first of all they will view your content and after that will also view the advertisements within it and you will earn advertisement revenue without selling anything or without referring anyone to any company. Content marketing also helps to increase the brand awareness when people keep on finding the relevant answers several times from your several contents. In fact, in these days most of the buyers are being conscious before buying anything and most of them like to do the research online using search engines like Google, Yahoo, Bing, etc. about the products they want to purchase before buying those products. So, content marketing is becoming very good strategy to sell anything online.
How to design engaging content?
You can make your contents more attractive and unique by doing proper design according to the subject matter of your content like accommodating the colorful photos or videos on your contents. But, on the top of that your content must be relevant to the subject matter. If the topic of your content reflects one thing, but your whole content provides another answer, then those who visit your content to find the answers of their queries as mention in the topic of your content will just leave your content. So, the main key of success in content marketing is to make high quality relevant contents according to the topic.
There are some specific things you need to consider to draw the attention of the buyers:
Video: If you use high quality short video as a content, it will take short time for visitors to get the answer of their queries quickly without reading anything. But make sure to put relevant video according to the subject matter of your content. However, it is not a cup of tea for many to build a good video. If that is you, then you don't have to worry, it is not the end of the world, without video also you can create very good high quality content just in written format.
Written Post: Like we have said before, you don't have to worry if you can't make video. Without video also you can create high quality content within text format. Actually, when you search for something, you will find out maximum result in text format. However, like in video, your text format also must be relevant with subject of matter. For example, if your topic is related to lose the belly fat, then your content must have provided some answers to lose the belly fat. If people are searching in search engines like Google, Yahoo, Bing etc. and ended up finding your content because your topic is related with belly fat, but your whole content doesn't give any answer to the visitors for losing belly fat, then your content will be no use. Although you will keep on getting new visitors from search engines, but as soon as people find out your content doesn't provide what they are looking for, they will never come back to your content again and soon will leave your content due to which your content page bounce rate will be keep on increasing and search engines like Google, Yahoo, Bing will start to downgrade your content from search pages ranking and at last you will end up having zero visitors to your content. So, either your content is in written or in video format, it must be relevant to the subject matter, then only your content will be consider as a quality content and that only leads you to the good results.
Even there are many platforms to post contents like social media sites, forums, third party content website, video sites like Youtube etc., but also it is always better to post the contents by creating your own website because the website you create with specific niche will always get more good ranking than the content you post in other's website. More than that, you will never know how long you can earn from your content if you create that in other platform because they can delete, edit your content anytime as the way they want. But, if you create content within your own website, no one can harm you and you can always keep on rising in search engines and ultimately earn in regular basis for your lifetime. But, in order to get your content index by search engines like Google, Yahoo, Bing, you should have good knowledge of Search Engine Optimization (SEO), Keyword Research and creating a website. If you don't have such knowledge and don't know to create such website, you don't have to be panic, because there is one company which provides full training with step by step video lessons and also provides all set up website where you only need to write your content, other all technical aspects will be handle by them as well as they will teach you those technical aspect as well. The name of that company is Wealthy Affiliate and you can find the detail review on Wealthy Affiliate by clicking this link:- newsonlineincome.com/wealthy-affiliate-review/
Content Marketing and use of Social Media for it
Although you can create content within social media sites like Facebook, we don't think that is very good idea because you will never have your own rights on those content and those contents are very hard to rank well in search engines like Google due to which for you, it will be difficult to find enough number of visitors in your content and make money from that content. So, aforementioned, it is always better to create your own website and start to blog from your own website, means create content within your own website. However, there is still one best part of Social Media and that is you can use it as an advertising platform. For that, you can share the content links with your brand name on your channel of social media which will help you to connect with your buyers/audience. And when the audiences share your contents, you will have more chance to get some new audience for your content from social media and more engagement you get in your post, more chance will be there for you get natural backlink for your content which will ultimately help you to rise your content in search engines in the case of higher competition. You can also advertise your content by using Facebook business section within Facebook such as boosting your post or promoting whole page. You can also share your content link with some description as a post in Google Plus social media site because that will also help you to rise in search pages and get more visitors from search engines.
Content Marketing and SEO
Aforementioned, although there are many platform to post your content, but the best way of content marketing is by creating content in your own website by doing proper keyword research and search engine optimization (SEO). Once you do that, your website will be rank in search engine and even keep on rising in search pages like Google, Yahoo, Bing etc. if you follow some steps as below:
1. Choose the right platform to create a website:- Your main foundation for this step begins with creating a website. So, you should choose the good website hosting company and if that website hosting company provides you full tutorial about creating a website in any subject of matter and earn money from that, then why not join that platform. From our point of view, Wealthy Affiliate is the best website hosting platform if you are willing to earn from content marketing because you can learn everything about content marketing there and make money out of that. For our detail review on Wealthy Affiliate and in order to join it, please click this link:- newsonlineincome.com/wealthy-affiliate-review/
2. Use Keywords : When you write a content by creating pages/posts within your website, you should always do proper keyword research and find out the best keyword for your content and should put that keywords within your content topic as well as in first paragraph of your content in natural way of writing because in order to get good rank in search pages like Google, Yahoo, Bing etc., Keyword research play vital role. If you don’t have any idea about what is Keyword research and how to do that, then you can find in details by clicking this link:- newsonlineincome.com/2016/05/09/competitive-keyword-tool/
3. Images and Videos: Only getting visitors is not enough, but they should like your content as well and for that your content must be relevant about what they are looking for and attractive as well. In order to make your content attractive, you can use images and videos and different text format.
4. Earn Natural Links: If your visitors find out what they are looking for in your content, some of them will like to share your content in other sites, forum, social media sites etc. which will help you to gain natural backlinks and backlinks always help to rank up in search pages like Google. However, those backlinks must be natural as we have mentioned you before. If you try to purchase backlinks by paying to some third party, Google will ultimately find out that and even can completely downgrade your site from Google search pages. So, build high quality content so that other like to share your content by themselves and you earn natural backlinks. However, don't focus too much on backlinks, if you only follow the steps from No.1 to No.3 as above, you are all set to establish your business in content marketing field.
Final tips on Content Marketing.
Most of the content marketers are not getting enough engagements because they are just spending their time to create content by choosing a certain keyword, but forget the fact that they are creating content for the real human, not only for search engines. Even search engines rank your content in well manner in their search pages, then also if your content hasn't provided enough information about what your visitors are looking for, then you will not earn any revenue from your content because visitors will just leave your content once they don't find out what they are looking for in your content. So, don't only choose the right keywords, but write according to that keyword. For example, our this post is about what is content marketing, so we have provided here the description about what is content marketing and how we can get benefit form it. But, instead if we have written other things, then you will not be reading this post till now because you are here to find out what is content marketing and we have explained here about that. Similarly, your content also must be relevant to what your visitors are looking for. So, make sure to choose the right keywords for your content and write a relevant content according to that keyword. As we have mentioned before, in order to get well rank in search engines like Google, Yahoo, Bing etc. and get free visitors from there to your content, you should do proper keyword research and to do that, you should choose keyword which is related to the subject matter of your content, which has some traffic and which has less competition. For more details on what is Keyword Research and how to do Keyword Research properly, please click this link:- newsonlineincome.com/2016/05/09/competitive-keyword-tool/
We know now many be you are thinking this is too much complicated. No, it is not. In short, content marketing is just a process to write a article or make a video about certain subject matter and show that to those people who are interested in that subject matter. That's all. If you can earn by writing, why not. Well, may be you are thinking what about Keyword Research, SEO process, creating website etc. Actually it is not as hard as you think if you join the right platform such as Wealthy Affiliate where you can create a website within a minute because they have set up everything there to create website easily in any subject of matter you want and then they have provided video tutorials which don't only teach you about keyword research, SEO, making professional website etc., but will also teach you the expert skills to earn money from your own website, just through content marketing. So, now if you want to join Wealthy Affiliate or want to know more about it, then you can click this link:- newsonlineincome.com/wealthy-affiliate-review/
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